Next up is the country-inflected Hold the Girl. The R&B-inspired Rina led to her first full-length album, the nu-metal tinged Sawayama, which was met with rave reviews and high placement on year-end lists from The New York Times, The Guardian, and NME. The neon-orange-haired Sawayama crooned the surreal R&B track about online life, and since then she’s carved out a distinct lane in pop music by never repeating herself. To them, the Japanese-born British vocalist has been a boundary-pushing artist since the dreamy video for “Cyber Stockholm Syndrome,” off of her debut EP Rina, dropped in 2017. To a certain type of online pop fan who would appreciate her current Twitter display name (“RINA SLAYWAYAMA”), Sawayama’s variety of influences shouldn’t be a surprise. She loves 2000s nostalgia and once pretended to pitch an idea to Gwen Stefani as a songwriting exercise. Pop culture references even come up in her music-on her recent single “This Hell” she borrows Shania Twain’s famous “let’s go girls,” and criticizes the paparazzi’s treatment of Britney Spears, Princess Diana, and Whitney Houston. In the run up to her second studio album Hold the Girl, out Friday, she watched “movies about Asian life immigrant life” like The Farewell, Everything Everywhere All At Once, and Minari read Michelle Zauner’s Crying in H Mart and listened to Kacey Musgraves’s Golden Hour. Rina Sawayama is a student of pop culture.
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